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11 Howard, New York, USA

Multifaceted SoHo

11 Howard Hotel was opened in early April in one of the most interesting districts of New York. It is completely on a par with the spirit of SoHo – fashion, art, design fill every corner of the hotel.

11 Howard is a creation of Aby Rosen, the real-estate mogul (RFR Holding). He gathered a team of creative director Anda Andrei (Anda Andrei Design) in cooperation with the Danish architects Signe Bindslev Henriksen and Peter Bundgaard Rutzou (Space Copenhagen), Aby Rosen created a hotel with the atmosphere of the art gallery but still full of comfort for the hotel visitors and guests.

The hotel’s street arrival street was moved from its original position on Lafayette Street to Howard Street, which is one of the few remaining streets in SoHo that maintains the original essence of what it was in the early 1800s. Southern wall of the hotel is decorated with mural, some particular symbols reflects the culture of the SoHo: a bird on an illuminated wire tells about the atmosphere inside and around; the Basquiat’s crown is a tribute to his contribution into the creative movement of the district; a silhouette of a woman symbolizes the style, strength, and tenderness at the same time.

The historic and cultural-focused design behind 11 Howard mixes the old and the new. Custom-made blackened steel cylindrical staircase is both a sculpture and the link between floors. Black metal as the symbol of that old times was kept as frames for the floor to ceiling windows. Side by side with the reminders of the past, there is a glowing neon art object by Dan Attoe and polished concrete floor.

On the second floor of the hotel, there is The Library. The bright and spacious space is deсorated with a collection of furniture and a lot of one-of-a-kinds designed pieces by Signe Bindslev Henriksen and Peter Bundgaard, Rick Owens, Gio Ponti, Tobia Scarpa, Vincenzo De Cottis, Gabriel Hendifar, Jeremy Anderson.

Le Coucou – the French restaurant, opened in May 2016, under the direction of Stephen Starr, the restaurateur. It will delight guests with classical cuisine in a modern twist by Chef Daniel Rose. In the evening, one can move to a very elegant bar called The Blond. However, it is also opened at the daytime and at night the place transforms into a high-energy nightclub.

The mix of times, cultures, art trends… All this can be easily forgotten after lifting to one of the 221 rooms. Spacious and cosy rooms, with 11-feet-high ceilings and oversized windows out of which one can see lower Manhattan’s hidden architectural gems, unexpected view of the Empire State Building and Brooklyn Bridge.


11 Howard

11 Howard Street New York, NY 10013

+1 212 235 1111, Reservations: +1 888 296 5111

Rates starts from 272$

Published in: New hotels USA